Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

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Why You Should Buy a Car Online

Buying a new or used car can be a very stressful experience. From finding the car you want to having to deal with the pushy salesperson, this is not an easy task for anyone. Buying a car online can eliminate much of the stress for the following reasons:

1) No dealer pressure

Having to haggle and argue with pushy and obnoxious sales people can be stressful and time consuming. By purchasing on-line, exposure to the dealer is limited to email and on-line messaging and an occasional phone call. You are not subject to any high pressure sales tactics. Nor will your keys be hidden away from you until you sign on the dotted line.

2) Buying On-Line is Faster

Buying a car usually involves driving from dealer to dealer looking for the right car at the right price. This can be very time consuming, and with gas prices today, very costly. On the Internet each dealer is just a click away so you can shop for cars at home in your P.J.s with a cup of coffee and a stress free atmosphere. In addition it is easy to compare different makes, models and prices of the vehicles you are interested in.

3) Buying On-Line is Cheaper

By doing your research on-line you can easily decide what type of car you want as well as how much you are willing to pay. Then, simply contact the car dealers online that have the type of car you want and ask for their lowest price. Once all bids come in, take the lowest bid received and go to the other dealers to see if they will go any lower than you low bid. In this way you are bound to get the cheapest price available.

In addition, the only trip you take to the dealer is to pick up the car. Even the purchase paperwork and financing can be done on-line if you have access to a fax machine. Or, if you prefer not to finance with the car dealer you can visit your bank or finance company ahead of time and the pre-approved for the car.

If you are the type of person that likes to see what you are purchasing and shy away from buying a car online there is a simple solution. Use the Internet to determine what car you want. Then go to the closest dealer and tell them you only want to test drive the car and you are not buying. This way you can test out the car and find out if you truly like it. Once you make your decision go back to the internet to collect your purchase bids.

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Auto Parts – Top 9 Benefits of Buying Online

Shopping for auto parts can be challenging because, no one brick ‘n’ mortar store can offer you the best deal on all automotive parts. But shopping online can often get you the quality at a price that’s unbeatable.

The following are some of best benefits you can derive from buying auto parts online.

1. It Highly Convenient: You simply don’t need to go out shopping for auto parts, no need to drive your car to a shop or shops, no queues, no waiting, no refueling, or so many things that can tire you unnecessarily. Just hop on in front of your system and you’ve reached the market.

2. Your Options Galore: At an online auto parts marketplace, there’s an abundance of suppliers offering millions of products. Hence the chances of your finding exactly what you’re looking for and of the quality you desire, are much higher. Compare this to a visit to a brick ‘n’ mortar auto parts store which can only house as much variety of products as the floor space warrants.

3. You Maintain Your Peace Of Mind: At a typical brick ‘n’ mortar store, some salespeople might seem to act pushy at times, and it can very disturbing. Online shopping saves you the trouble of dealing of such an undesirable experience.

4. Get Factual Information About Your Supplier: A trustworthy supplier isn’t only about impressive talking skills or frequent smiles. What you need to know is the background of the seller, and how much experience they have, or what do others who’ve bought from the seller say about him? Several online buying platforms are equipped with either systems to allow you to sift through the responses of other people. And/or they have some kind of a certification program, wherein those sellers who meet a specific quality criteria can be easily identified.

5. You Can Read Reviews: Reviews give you a clearer vision about the quality of products, what to look for? which products to avoid? etc. With online shops you have the option to surf through reviews of professionals, as well as read what customers who bought the products had to say.

6. The Markets Are Open 24 x 7 x 365 or 6!: You don’t need to figure out the working hours of any online store, or wait till they open, or hurry before they close. It’s just you and an online connection that you need. So if you’re one of those nocturnal beings then an online automotive parts store is just the right place for you.

7. Greater Reach – Distances Don’t Matter: Who said that the automobile industry was a local phenomenon? You can place an order from one part of the world to a seller located at the opposite end of the globe. This is a great facility, especially for business buyers, or who place orders in bulk. However, even consumers or “DIY buyers,” can search nationally or internationally for products they need.

8. A Chance To Buy Pennies On The Dollar: With so many competing sellers out there trying to get your attention with offers, discounts, etc, you as a customer, really are the “KING.” Needless to mention that you can zero in on some of the best deals around, within a short time. And that’s not all, as most of the time shipping is free, or costs very little.

9. It Saves Time: When you go out shopping it can eat into your time, and this can be frustrating especially on a weekend. On the other hand with online shopping you can search and purchase much faster, and you also get to spend more time with family ‘n’ friends.

With so many benefits of online shopping for auto parts, you might visit a real store as you might go for a picnic from time to time.

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Online Marketing Tips for Automotive Businesses

Nowadays, businesses have endless options to market themselves. Ubiquity of internet is changing the marketing landscape dramatically. Digital marketing methods have been gaining wide acceptance due to its proven benefits and affordability.

Moreover, it levels the playing field for both small businesses and the corporate giants. What does that mean exactly? If you get the marketing methods right, then the chances of reaping profits and availing the maximum returns on investment are higher. Deciding the right marketing method, devising an effective strategy and implementing it in the right way is not easy as you think. You may need the professional services and expertise of a leading automotive advertising agency or experienced marketers, especially if you are a newbie in the digital marketing landscape. Let us check out some simple and easy automotive online marketing tips for increasing your business exposure and reach.

Publishing great content: Getting noticed on the noisy and competitive virtual platform is difficult. But the search engines can take your web presence to the top, only if you have great and valuable content for the audience. Publishing and sharing unique, appealing and relevant content on your website blog, social media or similar online platforms is one of the best automotive online marketing techniques to increase your search engine rankings by a greater extent. The more you blog or guest post, the more are the chances to drive traffic to your website.

Creating videos: High quality and visually appealing videos can be the most excellent way to connect with users. Consumers always prefer watching a short video rather than reading a long document of text information. Since it provides a quick overview of a product, automotive video production should be encouraged. YouTube, the most visited video sharing website has more than 1 billion users and half of the YouTube views are on mobile devices. Automotive video production and uploading it to YouTube can give your business a competitive edge in the market.

Leverage social media: Have you been making the most out of social networking channels? We all are well aware about the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and more. Creating a Facebook page, Twitter account or Pinterest boards can help you in improving your customer relations and interactions. Always make it a point to remain active through the social networking channels by sharing informative contents, posting latest business updates, announcing new sales offers and more.

Social media marketing or blogging is generally free, but it can be time-consuming. At the same time, traditional automotive advertising methods like print ads and TV commercials can be expensive. So, it is always best to devise an optimal strategy that combines the best of both traditional and digital marketing techniques.

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Importance of Automotive Internet Marketing

If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.

SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.

So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.

Key Takeaway: If you are in the automotive repair industry and want to get ahead do your homework and start planning an effective online marketing strategy. You will be ahead of the marketing curve and it will have a direct impact on revenue.

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5 Result Oriented Tips To Make Money Writing Job Succesful

People across the globe are turning their fortunes by undertaking make money writing jobs. Presently, these jobs are available in numerous formats. Depending upon your experience, expertise and knowledge, you can earn enough to sustain your lifestyle. In fact, many are choosing this as a nice career options as it offers great money and freedom to write on your niche topic. Here, you get an opportunity to write on different topics for different lengths.

Adhere to these 5 tips if you wish to be in this field:

Tip 1

Display Your Ability And Talent

If you wish to earn the appreciation of your readers, it is better to exhibit your true ability and latent. You can accomplish this simply by adopting an unique writing approach. For instance, you can imbibe the writings with your personal happenings in life. Likewise, you can go about injecting some element of humor in your writings. This flexibility is definitely a bonus as traditional forms do not give you this privilege.

Tip 2

Choose Your Niche Topic Judiciously

Remember – not all writers succeed in this field. This is partly because they make an unwise decision while selecting the niche topic. Depending upon what you choose, the length of your write-ups will vary. For instance, if you are writing in a technology blog, the post ought to be of 300-350 words. Similarly, if it is a non-technology blog, it can vary from 500-1000 words. This is why selecting your niche wisely can make or break your fortunes. It is the length of the posts that determine the quantum of hours you have to devote in make money writing projects.

Tip 3

Make The Best of Your Abilities

Today, writers are writing posts /articles for their individual blogs as well as on behalf of other website owners. In case of later option, you can earn by ‘selling’ articles written by you. let us not forget, there are thousands of websites in the cyberspace. Website owners are on constant look out for writers who can writer fresh content on their behalf. This clearly means if you have the abilities in you, earning large sum of money is quite possible.

Tip 4

Network With Others

There is a cut-throat competition in the online content industry. In order to outwit their rival competitors, web owners are ready to pay more for fresh content. They prefer so as it helps their websites to earn top ranking in search engines. Therefore, if you create a better network it enhances your chances to market your writing product. Networking helps to spread word about you. When you get any opportunity, just grab it and make the most of it.

Tip 5

Have Patience

If you are a beginner in this field, you can expect great pay. However, with time you become more experienced and established. This will give you an upper hand when it comes to bargaining power for the price. In fact a lot of writers are earning fulltime having spent few years in this field as a part-timer. Needless to say, it does take some time to establish this reputation and goodwill in make money writing field. You can easily achieve it provided you have loads of patience.

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Earn Extra Income: 4 Good Paying Home Based Jobs

People are looking to earn extra income to sustain their lifestyle. Getting a good job has become extremely difficult. Finding a job that pays well and is of your choice has become impossible. Hectic lifestyle does not attract conventional 9-5 jobs anymore. Nobody wants to opt for a regular office routine. Instead, everyone wants to work according to their desired pace. In this situation, home based jobs have become the preferred alternative.

You can opt for home based jobs as well. This is perhaps the right way to earn extra income as the options are many. You will definitely find something that meets your expectations. This is all because the cyberspace offers huge opportunities to earn online. There are several offers for every kind of person – teenagers, adults and college students. In fact, the options are so many that you might get overwhelmed.

The 4 popular jobs that can fetch you plenty of money is enumerated below:

Online Data Entry Jobs

You may be surprised to learn one new tendency among companies. They look for motivated individuals who can do all data entry work for them. The work involved is easy and simple. You will be provided few empty forms and these have to be filled in. The pay you receive will depend on the quantity of forms you can complete on any given month, week or day. These jobs give you greater flexibility as well. For example, you can decide the number of forms you can handle.

Participating In Forum Discussion

This job is ideal for people who posses great communication skills. The nature of the job requires you to communicate effectively with the community members. Taking part in discussions on a specific topic is an integral part of the program. You too can take part in the discussions simply by getting a membership. There are several websites that offer this kind of membership. Once you have the membership, start posting your comments.

Freelance Writing Work

If you like playing with words, this is the perfect work for you. Websites are regularly required to put fresh content so that they can grab best ranking. They accomplish this objective by putting fresh content in the internet. The content is written mostly by content writers. There are several websites like E-Lance and Freelancers who post such freelancing jobs. Just go through the job details and enquire. Once you take one such job, sure you are able to keep your commitments. Not meeting the deadlines can land you in troubled waters!

Affiliate Marketing

This is selling like hot cakes these days. It is not surprising to see why it has become the most sought-after when it comes to a home based job. Here you can earn extra income easily as the process is very simple. You just have to sell products manufactured or owned by others. Thus, you are not required to invest as well. All that you need is great marketing and communication skills. There are several online companies that offer such programs. Just sign up with any of these and start earning loads of money!

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You Can Easily Make Money Online With Online Writing Jobs

Yes, you can make money online easily when you opt for online writing jobs. If you are looking for such a job, things don’t become slow, difficult and expensive. Unlike conventional writing jobs, the online version allows you to work right from comfort of your home and get paid as well. Depending upon your choice, you can select a topic you are comfortable with. This job offers immense flexibility. For instance, you can choose your topic; decide on number of hours you wish to work, work from home or a café.

There are many writers who make money online working in different job profile. For instance, you can become an article writer write short news items, themes and topics. Then there are ghostwriters who are basically writers that have a specialization to write for another person portraying as if they are that person. Presently, the freelance writers are in great demand. The number of freelance writers available is increasing every second as it offers numerous benefits. For example, you can select the topic and when the work gets finished, you can start another writing assignment. Similarly, here you have the freedom of deciding from where to work, when to work and how long to work.

Of course, when it comes to freelancing job, you ought to focus on your freelancing skills. To begin with, you are expected to offer quality writing in order to meet all needs of the client. Ability to express your ideas in a concise, clear and correct manner can bring an instant fame as a perfect freelancer. The articles you write needs to generate substantial interest among the readers. If you are writing for online businesses, make sure the articles are SEO optimized. This is partly because these businesses use the articles to meet online business promotional needs. If optimized accurately, the websites end up receiving good number of viewers and top ranking in search engines.

These days, a lot of websites need fresh content at regular intervals. The content in question could be anything – blog post, article, guest post, forum posts, and more. This means there is no dearth of writing assignments. All that you need to do is to browse the internet to find the right work.

Fortunately, there are several websites that are of great help in finding online writing assignments. For instance, you can refer to websites like Freelancer, Upwork or PeoplePerHour to find one job of your liking. Thousands have already benefitted from these sites and you can benefit as well.

In case you are willing to spend a small sum of money, a website like Paid Online Writing Jobs can be of great help. Remember – the site offers you 24*7 customer support and maintains a huge database of available jobs. You just have to spend a little money. This way you can find all relevant information. You can also go through numerous customer testimonials furnished in the website.

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Why It’s About Time to Switch to Paying Your Bills Online

Simplify Online Bill Payments

While most people use mobile banking app/online accounts to pay their bills, they often get confused with the different options available. Do you need to pay through the billing company? Would it be better to pay through your bank? Can you use both options at the same time? Understand how to go about with online payments to know the advantages of each option and simplify the process.

How to do Online Bill Payment

Mobile and online bill payments come in two major types.

You can go straight to the website/app of the billing company, like for example, your cable company or insurance provider, then pay the bill there. As a rule, you can use your credit/debit cord or make an arrangement with your bank to debit it from your account. An advantage of paying on the billing company’s site is you know the exact amount to be paid. If you have several bills, though, it can be tiresome to log in to multiple sites every month.

The other option is to pay a bill through your bank. Almost all banks, financial institutions and credit unions provide this service. You just need to set things up using your mobile banking app/online account and, after a few seconds, you can make a bill payment. It is as simple as choosing the payee/s, keying the due amount, and selecting a delivery date. In case you do not want to pay bills by hand on a monthly basis, the majority of banks let you set up automatic recurring payments, so you can schedule your payments to avoid missing a bill payment whenever it is due. To streamline your payments, you just need to log in to the provided space and remember your password. In addition, it is easier to check your account balance.

The Advantages of Online Payments

Paying online using your mobile device is quick and easy, plus it allows you to schedule payments. Your payment dates can be synchronized with your paychecks/pay bills from various accounts. Most importantly, most banks and billing companies employ first-rate security features. For instance, Bank of America encrypts your personal details so they cannot be read during transit, and automatically signs off when your banking session is open but inactive for a long time. Besides security, you can reduce costs when using electronic payments, saving on cash and stamps.

Overall, electronic payments enable you to manage, monitor and review your payments, whether you pay via your bank or billing company. You can also search for specific bills that you paid. Whenever you pay multiple bills online using your bank or mobile banking app, you can view your payment history. Also, a lot of banks provide email notifications as a reminder of payments due.

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Keywords And Content, Best Strategies For SEO

The Importance Of Keywords In Your Online Business

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let’s start at the beginning.

WHAT ARE KEYWORDS AND WHERE TO USE THEM-

What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word “table” into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world “table” used properly on your website for the search engine results to actually see your website as valuable to this search.

SEO-

Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.

WHERE TO USE KEYWORDS –

Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

 Place them into each article on your website.  Place them on your home page and sales pages.  Place keywords in your blog posts.  Use keywords in your product descriptions.  Use keywords on your website and in your blog tags and headings.  Use them on contact pages, FAQ pages, and just about any page on your website.

Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.

CONTENT IS KING –

One of the earliest phrases used still stands true. “Content is king” when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, “Wow, this is great. I’m bookmarking this page to come back here often.”

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, “this does not help me,” and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.

Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.

BEST STRATEGIES KEYWORDS AND CONTENT

Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.

GO WITH QUALITY CONTENT FIRST

First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, “these mahogany tables are designed in the style used by Ancient Romans… ”

3. Become a resource One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables… tips for staining them… and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.

When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.

USING KEYWORDS PROPERLY –

There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.

FINDING THE RIGHT KEYWORDS –

Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google’s service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word “tables.” As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

—–>”Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers” Check Out Jaaxy Here <------ The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website's content where it is appropriate to do so. For example, with the word "table," the top five keywords used included:  Tables  Pub Table  Pedestal Table  Dining Table  Glass Table These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list? If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords. In the table example, the words "pedestal dining table," "modern dining table," Glass coffee table," and "square tables" got far fewer hits than those top-tier keywords. The lower competition still makes them valuable. Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term. WHERE TO USE KEYWORDS - Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords. Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately. 1. Place keywords in the title of each page or article The best way to place keywords in the title is in the following format. "KEYWORD GOES HERE: Interesting Content Goes Here." An example for the table website might be, "Pedestal Dining Table: 3 Tips for Buying the Right Dining Table." This shows the search engines the importance of this word. 2. Within the first 90 characters of the first paragraph, be sure your keyword appears again Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page. 3. Use keywords in each of the paragraphs that you write on each page Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length. 4. Break up text using subheadings Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts. 5. Use keywords in the HTML for your website too This includes using them in each individual blog post/article that you post. This also helps with page ranking. Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use. Do not try to put all of your keywords for your website into every article you write. It won't work and will deflate the quality of each page considerably. For example, one blog post may include the keyword "dining table"; in that article, words like "dining room table" and "square table" may be included, but not many more than that. KEYWORD DENSITY - Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the "less than expert" Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly. The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly. The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best. To compute keyword density, you simply need to take the number of times that the keyword appears in the page's text and divide that by the number of words on the page. For example, if the word "dining table" appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many. If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here. KEEP IN MIND -  Quality content is vitally important to the success of your website. Write your content to be quality content first.  Go back and insert keywords as they fit into the content you have written.  Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables... this makes keyword usage easier and more effective. Plus, the reader gets it.  Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately. Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this "fixing," you can hire someone to do it for you.

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